From a branding perspective, Ngoma is the most professional artists i can think of.
There has been a continuous debate between Jovi and Stanley Enow fans for almost a decade about who has done what or who is better than who? This debate’s reoccurrence can be compared to the earthquakes in Japan. Truth be told, no matter how we claim to ignore those two, their name hardly goes away because of their input and contribution to the music industry whether we want to accept it our not. Not that we should not talk about both artists, but can we also give attention to other amazing acts who are not only doing really good work but are setting trends for the younger generations to come?
Ngoma is less spoken about in the music industry despite all the work he has been putting in over the years and you might want to ask why. When do we get to acknowledge hard work and consistency? Is it when they are no longer around? We need to learn how to normalized giving credit to those who put in the work while they are still alive or still.
ABOUT NGOMA
For starters, Ngoma is a Cameroonian rapper, songwriter, performing artist, entrepreneur, and philanthropist, popularly known as Pancho. Born and raised in Limbe (located in the South West Region of Cameroon), and hails from Awing, North West Region of Cameroon, Pancho’s vocals are retro-futuristic as his rap style combines the local 90’s sound with urban contemporary style, and comprises languages like Ngemba (Awing dialect), English, French, Pidgin English, and Camfranglais, demonstrating his lyrical strength and unique rap style.
Keeping aside the fact that he is very intelligent and articulate, as an artist, Ngoma stands out because he is one of, if not, the most professional rapper around in Cameroon. He owns a website (iamngoma.com) where you can get all important information about him. Having a personal website is seemingly a far-fetched idea for many Cameroonian artists as most do not have. For Ngoma to have one is a big deal.
Also, he is one of the few Cameroonian artists with a VEVO account which explains why his image and brand stands out from many of his colleagues. His videos are very well thought of from a video production perspective. He is very intentional when it comes to his crisps aesthetics of his music videos. He once explained on a live video on Facebook that he puts in a lot of thought into how he wants his music videos to come out.
In one of his videos, he says “Them sahbi see me na for tele, with the vision to pave the way.” Yes, this is one artist who is bent on changing the narrative, letting his works speak for itself. Not in untimely conversations, maybe because he’s that unique and can’t be compared to any other, but every young artist should be looking up to such rappers too, instead of engaging in defamatory conversations about bigger names like Jovi and Stanley Enow, which only limits other rappers chances to grow.
Following footsteps of rappers like Ngoma in the aspect of his branding, consistency and vision could be really beneficial to many artists but then, they don’t see the big picture.
Check his high profile EP and one of his hottest somes out there at the moment titled “Manawa” which you can get via Boomplay, Spotify, and other streaming platforms. Go and enjoy good music.
