What happens when fashion meets a luxury car brand? MAGIC happens! Such is the case when Nigerian Fashion brand “MAJU” collaborated with Coscharis BMW to create the MAJU X BMW Edit collection in celebration of BMW’s 100 years! The beautiful Nigerian TV personality Idia Aisen was the model for this power collabo and looked hot in the outfits and pictures!! Talk about the power of branding! The MAJU X BMW Edit collection was showcased on Saturday September 10th, 2016 at Eko Atlantic, Victoria Island, Lagos.
If BMW can collaborate with fashion entities that are not internationally known yet, then so can you! Branding is the name of the game. It’s a company or business’ identity. So just think of all the collaborative opportunities out there that you can utilize to target your audience. This is a great example! While Nigerian’s are far, far ahead of the strategic branding arena, there is still room for growth and we should watch and learn.
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