Yesterday, Cameroonian rapper Askia signed out from the month of June in memorable style as she brought together a remarkable crowd of Cameroonian artists during the launch of her latest business line. The new business line which she named Qwin Mentality is a perfume brand where “Qwin” is a female fragrance which she designed just for females being that she considered every woman a “Qwin” (queen) and Mentality, a fragrance uniquely for men. I attended the launching of Qwin Mentality and here is my review of how it went down.
The brand was launched last night at Top Rank Plaza, Bonaberi in Cameroons commercial capital, Douala. The event which was set for 7PM (Cameroonian time) but as is often a usual tradition for Cameroonian shows, started extremely later than expected despite the venue being set up at the designated time. Fans and lovers of entertainment with other artists inclusive, had to wait for a longer time to be ushered to their seats. despite the wait, everyone was still motivated to witness the package Askia had planned to unveil for her fans, supporters and friends.
The show started at about 11PM with an intrinsic introduction by Nabil Fongod who did not disappoint with the energy he brought along to take away the tiredness that had engraved early comers. It must be remembered that the artist who kicked off the Show last night had a good spirit that contaminated other artists to pull through with crazy performances. High performers of the night in the domain of young male uprising artists who didn’t hesitate to snatch their opportunities respectively were Pele King, D’Slyk Official, Remii, Torch City Music – TCT Sublymme and more. One artist who cheered the crowd effectively and brought in some desired energy was none other but Freeboi Lama an artist under Beard Gang Music of Askia’s husband Rhyme Qilla. Freeboi understood exactly what the night meant to Askia and did justice to stirring the crowd.
Further away from the male artists, Rinyu and Asabawho are not hip-hop artists were on fire as they spiced up the rap atmosphere with their beautiful sultry voices. Their effortless performances coupled with their ability to drive attendants to purchase the perfumes was an impressive gesture. Asaba who had previously had rough experiences with Askia in the past did express her gratitude and love for Askia. These artists set their differences aside and you wouldn’t believe the love that was in the room last night! Ankia Kellie , Melinda Swan and IHims were also in their mood and boy, they spilled venom.
Industry kings like Blaise B and Mic Monsta Official were of course the experience needed to keep the late night show rolling. Blaise who has been very supportive to Askia was there all night to drive sales of the Perfumes which did the magic. The night was rounded up by Askia herself and there is no reason why she wouldn’t go back to her home a happy woman.
OBSERVATIONS:
What we observed yesterday is that Cameroonian lovers of entertainment are stepping up their support level. They came out in their number and cheered the whole show. It’s unclear if it was so because it was Askia but the support that the unpopular artists received, showed that it was far beyond just support for Askia.
D’slyk, Pele King and Remii in our opinion were owners of the night. The fans could not resist their energy on stage. Above all, it was a good business outing for Askia and Top Rank Plaza. The DJs did their homework properly as they were not go with the 80/20 rule (80% Cameroonian music and 20% foreign music) and played 100% Cameroonian music. For the first time in a while, we could spend over eight hours listening to only Cameroonian music.
one thing to note is that, Askia seemingly has and is setting the pace and changing the narrative for other female artists by empowering them with entrepreneurial ideas. Besides its late start, the show was a success and Askia can be confirmed as an active multi creative entrepreneur.
