CIRP’s Mike Levin told Tech Crunch that with only Android and iOS as challengers in this context, it appears users now pick one of the OS, learn it, invest in apps and storage, and then stick with it”.
Mike adds “Now, Apple and Google need to figure out how to sell products and services to these loyal customer bases.”
Could the aforementioned statement explain why both Google and Apple are heavily investing in services such as apps, music, and storage as we notice nowadays?
Note that despite lower brand loyalty, Apple saw record revenues from services last November. This could indicate that the company is doing a good job of earning money from its existing customer base.
Android on the other hand may have a stronger brand loyalty that may be as a result of the wide range and variety of Android devices on the market. This means that while Apple might only offer a handful of premium products, Android offers of whole catalog of cheap/disposable phones costing averagely $50 all the way up to expensive devices such as the Pixel or Galaxy S line of smartphones.
As such, those users who want to stay within a specific price range have a wealth of options to choose from. They could also enjoy the luxury of transferring their app purchases and storage content from phone to phone, whether that is a $900 gadget, or a $40 Lollipop or Marshmallow.
