An African brand to look out for is Shangani Fashions. They were seen on many runaway shows in New York in the summer of 2019. During the 2019 New York fashion showcases, Shangani Fashions re-imagines Fall-winter styling for the modern traveler. The brand emerged on the New York runways starting in 2017 by redefining women’s travel-wear with a contemporary African aesthetic that embodies African culture and history. The name is derived from “Shoshangani” which means traveler and is also an African tribe near the Shangani River in Zimbabwe, Africa.
The brand continues these fundamental aesthetics with added features that contribute versatility and luxury for the modern traveler. The introduction of his and her matching style sets are an adorable signature look by Shangani that can add to the romance of any travel get-away. Shangani offers men’s apparel and accessory pieces that often complement the women’s collection. Each look is classic for the metropolitan man.
Shangani caters to a “One Size Fits All” approach to different body types. The women’s collection is always multi-functional with added sex-appeal. You will always see showy legs, a peek of cleavage and African fabrics that flow. It’s Creative Director, Mary Moore; explains that:
Our goal is to reach and inspire a much bigger market.” “Most of our pieces are versatile and can be styled to offer numerous looks. I began adding detachable fur collars within this season’s collection. Traveling is part of my lifestyle and having a garment that transcends climate and seasons is so convenient. I lived in Russia for a few years, and I fell in love with fur during my stay. I have always wanted to work with fur. This season I have applied detachable fur as a luxury feature to the garments.
Shangani’s showcase includes striking jewelry and leather handbags with bold African prints and contemporary shapes that match the signature garment. The handbags range from cozy clutch purses, to colorful handbags for the business traveler. The looks are suitable as traditional ethnic-wear or casual business attire. A mix of modern contemporary shapes and ethnic fabrics for the active traveler is the passion behind Shangani Fashions.
