Saying this in the voice of the late Sam Loco Efe, artists under Cameroonian record labels have “suffered” (endured hardships). Is it not having a roof over their heads? Or struggling to afford meals? Or being unable to dress adequately? These are just a few of the challenges faced by signed artists in the Cameroon music industry.
Labels often fail to invest in their artists, which is a disgrace considering the crucial role branding plays in an artist’s success. Unlike labels, fans judge based on appearances as much as sound. Therefore, ensuring your artist is visually impressive is vital for their career. ‘Uncle label owner, please step up!’.
