IWING MARKETPLACE SHOULD BE YOUR GO-TO APP TO CONNECT WITH BLACK BUSINESSES

“I’m a firm believer of supporting businesses in my community. Earlier this year I wanted to send flowers to my daughter in NYC for her birthday. I searched on Google, Facebook and Instagram but the results were frequently for large companies or cookie cutter vendors. I tried the Iwing Marketplace app and found an amazing florist shop called Blooms by Bee and they created a unique floral arrangement for me and she delivered at a lower cost than the large companies. More style and vibe for my dollar – plus the money stays in the community!” These are the words from a client using Iwing Marketplace app.

I take this opportunity to introduce to you a new app called Iwing Marketplace, which acts like a search engine to connect businesses to consumers in the African community. In the United States alone these consumers spent approximately US $1.2 trillion yearly. Through social media, Black consumers have brokered a seat at the table and are interested in brands which resonate culturally and experientially. Multinational conglomerates recognize this economic power and invest heavily in research and marketing.

Such options are not always available to micro and medium size business owners, who often have difficulty reaching consumers despite social media. This is a great opportunity to add your business to the Iwing Marketplace, where Black Consumers can easily locate your goods and/or services. Small businesses now have a platform which can increase their chances of getting found by customers.