On June 3, 2020, Nestlé which is the world’s leading food group, held an online press conference, to communicate the launch of a first website of its kind in West and Central Africa, as well as the release of season 2 of Yelo Pèppè, its famous online series dedicated to nutrition education.
The Press Conference was powered and headlined by the APO Group, Dominique Allier, Akua Kwakwa and Aurelie Eliam, who responded to every question accordingly.
The magic of Maggi Yelo Pèppè Season One was fun, educative and awarding, as the leading food group used the digital space to maximize its scope of influence.
The outbreak of COVID-19 pandemic has had a direct impact on the behavior of consumers, who turn online for cooking ideas, recipes and tips for healthy living, a need MAGGI® has always tried to fulfill.
In response to this request, Nestlé, present in more than 187 countries with more than 2,000 brands, is launching a website dedicated to African cuisine, the first of its kind in West and Central Africa, which will offer more than 40 African recipes accompanied by nutrition information to help consumers adopt a more balanced diet.
The website was designed in collaboration with great African chefs, nutritionists and influencers in the field of local food. It will owill practical advice on balanced meals for a healthier diet.
The Nestlé MAGGI® brand will launch on June 8, 2020, season 2 of Yelo Pèppè, its series dedicated to nutritional education and broadcast on YouTube.
After the resounding success of the first season of Yelo Pèppè, which has exceeded 20 million views online, the unique opportunity is now available to you to discuss online, with the stars of the show, what that season 2 has in store. You will also be able to meet Nestlé nutrition, health and well-being experts, who will participate virtually to present important information on the very first platform for African cuisine created to promote healthier living. on the continent and give a global reach to the tastiest recipes of Africinfluenced
You can follow or track the conversation on social media usingthe following hash tags: #Maggiyelopeppe #Cookthedifference #NestlCWAR_fr.
Also visit www.maggi.com Or www.maggi.cm or www.maggi.sn
Watch an except of the last Yelo pèppè season below
