WHY CHOOSING THE RIGHT MANAGER AS AN ARTIST IS IMPORTANT
1. Knowledge About Your Entertainment Industry.
Choosing a manager who knows their way around the entertainment industry in which you find yourself in, can be very instrumental in the pivoting your career. Knowing the industry, means the artist’s manager understands the dynamics of the industry, like knowing what works and what doesn’t. Most artists are prone to making the same mistakes over and over, choosing managers who can’t relate to business opportunities.
An artist manager should have a business sense, as well and know how to speak ‘the language’ of investors, potential clients and who they go before to represent you. A manager can help in putting the right team around the talent together; he/she should know how to make their clients visible and relevant. In an alarming digital era, does your manager know how to use the internet to boost your career?
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