The new generation of African musicians is increasingly embracing independent status due to numerous conflicts with their record labels. This shift is gradually becoming a significant challenge for the industry. In many countries, the number of well-structured and authentic record labels is quite limited.
These conflicts often lead to the closure of record labels due to poor business practices, prompting artists to start their own independent ventures. While this trend is growing, it poses a major problem for the African music industry, where such independent efforts can sometimes struggle to survive.
Music is like a form of medicine for many, consumed in various amounts, whether in small doses or larger quantities, much like tablets or syrup. The importance of music and musicians cannot be overstated, making it difficult to measure the industry’s true size as it continues to grow exponentially.
Music lovers generally seek entertainment through good music, regardless of its source, as long as it satisfies their cravings. However, the dynamics can change when these music lovers are potential investors. For musicians, the primary goal is often to commercialize their art and generate income, whether independently or through a record label.
Going independent can be a challenging path for many African musicians. Only a few truly wish to be independent; many are deterred by the risks of exploitation. The success rate of independent artists is relatively low compared to those signed to major record labels.
Most artists dream of being signed by a big record label, attracted by the benefits of an established structure that can elevate their careers. Talented and hardworking artists, who are not overly greedy, understand the advantages of larger structures. These labels offer valuable connections and resources that can help them achieve significant success.
In Africa, artists aspire to sign with prominent labels like Mavin Records or YBNL. These labels have turned emerging talents into global stars in record time. For example, artists like Ayra Starr, Rema, Asake, and Fireboy DML owe their international success to the support of their record labels.
Even stars like Davido, Wizkid, and Burna Boy are backed by influential record labels. Their collaborations and partnerships with these major players have facilitated their global success.
Artists not supported by large labels or distributors often struggle to gain visibility and influence, finding it challenging to compete with those who are signed. While artists should not abandon their music careers if they don’t secure a record label, they may face ongoing difficulties that could lead to setbacks and personal issues if not addressed.
