The Super Bowl is one of the biggest events in sports, but its halftime show has also become a major cultural moment. Every year, famous artists perform during the break, and millions of people worldwide watch it. However, there’s an interesting fact: the NFL doesn’t pay its halftime performers.
Artists like Usher, Rihanna, Beyoncé, and even The Weeknd have performed for free. In fact, The Weeknd even spent $7 million of his own money to put on his show! So why would these stars choose to perform without getting paid? The answer is simple: exposure.
Performing at the Super Bowl can lead to a massive boost in sales, followers, and popularity. For example:
After performing at the Super Bowl, Justin Timberlake saw a 534% increase in his music sales.
Lady Gaga had a 1000% increase in her sales after her show.
J-Lo and Shakira gained 3 million new Instagram followers after their joint performance.
Rihanna became the most-streamed artist in the world following her appearance.
The Weeknd sold 1 million concert tickets after his show.
The Rolling Stones earned a record-breaking $558 million from their tour after their halftime show.
Even Usher, who performed in the 2024 Super Bowl, is projected to make $100 million from album sales and tour revenue after his performance.
The same is expected for Kendrick Lamar, who will take the stage in February 2025. Although he was recently in the news for his public disagreements with fellow rapper Drake, Kendrick’s performance will likely skyrocket his popularity and earnings.
For these artists, the exposure and business opportunities that come from performing at the Super Bowl Halftime Show are worth much more than any check the NFL could give them.
The 2025 Super Bowl will take place at Caesars Superdome in New Orleans, Louisiana, and millions will tune in, not just for the football, but for the unforgettable performance by Kendrick Lamar.
In short, the Super Bowl Halftime Show is more than just entertainment; it’s a golden opportunity for artists to expand their brand and reach new heights in their careers.
