Bony Dashaco Expands Into Cameroon’s Fuel Business With Dash Energies

Bony Dashaco is a Cameroonian entrepreneur whose business interests extend well beyond media. Through Dashaco Holdings Africa, he has built a business group with interests spanning marketing, communication, media, energy, oil and gas, financial services, hospitality, real estate and healthcare. (Dashaco Holdings Africa)

Many people know Dashaco through his media activities, but his latest move puts him in a very different business: fuel distribution. Through Dash Energies, Dashaco has entered Cameroon’s petroleum market with the opening of the company’s first service station in Akwa, Douala.

Cameroon Press reported that the station was officially inaugurated on September 12, 2026, at the 2 Églises area of Akwa. The site was formerly occupied by an MRS station and was completely rehabilitated before taking on the Dash Energies identity.

For Dashaco, this is a significant shift. His name has become closely associated with media and communication, but a fuel station puts his business group into an industry that people interact with very differently. A television channel reaches audiences through screens; a fuel station becomes part of everyday life for motorists, businesses and anyone who depends on transportation.

Dash Energies has announced plans to have five stations operating by the end of 2026, followed by an ambitious target of 100 stations by September 2028. Those are the company’s stated expansion targets, not a network that already exists. (Business in Cameroon)

According to Haurizon News, the company’s expansion plans include locations in cities such as Limbé, Kumba and Muyuka, with other cities also identified as part of the wider rollout.

Dash Energies is also positioning itself as more than a company that simply sells fuel. The company describes its activities as including petroleum exploration, importation, distribution and retail, alongside convenience services through its service-station network. (Source: Dashaco Holdings Africa)

That broader strategy fits with Dashaco’s approach to business. Rather than remaining tied to the industry that made him widely known, he has continued to diversify into sectors that require very different kinds of investment and expertise. Energy and petroleum are arguably among the biggest moves yet.

There is a reason the sector is worth watching. Fuel distribution sits at the center of transportation and much of everyday economic activity, which makes it an important business but also a highly competitive one. Dash Energies is entering a market where established operators already have networks, customers and infrastructure.

So opening a station is one thing. Building a recognizable and trusted fuel brand is another.

Dash Energies says customer service will be one of the ways it intends to stand out. Bony Dashaco has specifically pointed to customer experience as a key differentiator for the brand, arguing that when the products themselves are similar, the way customers are treated can make the difference. (Source: La Plume de l’Aigle)

That could prove important as the company expands. Customers may stop at a fuel station because they need fuel, but things like service, convenience, cleanliness, safety and reliability can influence whether they return.

There is also a bigger African business story here. Petroleum has traditionally been associated with large international companies and established operators, but African entrepreneurs are increasingly entering industries that require substantial capital and long-term planning. Dash Energies represents one more example of a locally owned business taking a position in a major sector of the economy.

For Africans living abroad, developments like this can be interesting for another reason. When African-owned businesses grow in sectors such as energy, they can create employment and economic opportunities at home while potentially opening doors for investment and partnerships in the future. For members of the diaspora who are interested in African markets, these are the kinds of companies worth watching as they move from small beginnings into larger operations.

But this is also where a little perspective is needed. Dash Energies has ambitious plans, but ambition and execution are two different things. Going from one station in Akwa to five stations by the end of 2026 and eventually 100 by September 2028 would represent a major expansion. Whether the company can actually reach those targets will depend on its ability to secure supplies, manage operations, maintain standards and compete effectively as the network grows.

For now, the Akwa station is the first tangible step. It gives Dash Energies a physical presence in Cameroon’s fuel market and gives customers their first opportunity to experience the brand for themselves.

It also adds another chapter to Bony Dashaco’s evolution as an entrepreneur. Someone who became widely recognized through media and communication is now taking on a business that has little to do with television screens and advertising campaigns. The move suggests that Dashaco’s ambitions extend far beyond the industries in which he first built his name.

Whether Dash Energies eventually becomes the 100-station network its leadership envisions remains to be seen. But with the first station now operating in Akwa and additional locations planned, Bony Dashaco has made it clear that energy is becoming a serious part of his business strategy.

And that makes Dash Energies worth watching.